We can see that the technology used in our daily life is being advanced and changed day by day, so the marketing tend is.
I remember that some years back, we used to type promotional letters on company letterheads, put them in envelope and at the end, call the courier guy to pick those hundreds of letters. But later situation got changed when Internet & emails were used by majority of people (students, professionals, businessmen etc). Email Marketing made our promotional activities easier with amazingly low cost as compare to traditional letter marketing.
But after the entry of Social Media Sites in our lives, we are experiencing huge difference in business promotion & marketing trends. Online Brand awareness becomes easier but extremely competitive by creating pages on top social media platforms like #Facebook, #Twitter, #Linkedin, #Google+, #Pinterest etc.
Businessmen or employees of the companies who handle and maintain companies' Social Media Pages usually make accounts on all of the top Social Media Pages or some of them (specially Facebook) and start posting about their brand / services. Most of them do not get the real benefits for their businesses, they fail to attract customers and could not increase sales & leads.
There could be several reasons, some of them are:
- NO OR LESS INTERNET MARKETING KNOWLEDGE: Some of the businessmen get upset or bored of Internet Marketing immediately even if they make business profiles on different Social Media Pages, because of their inadequate Internet Marketing knowledge. They simply have basic skills like browsing websites & handling emails, which are not sufficient in understanding Online Marketing techniques and trends.
Some of them do have basic knowledge of Social Media Marketing, but still they are not Professionals and they do not have working knowledge of Digital Marketing. So here is our valuable suggestion for your online business development, either you get experienced (which would take a lot of time and efforts & divert your focus from your running business or you get more upset) or simply hire someone preferably Freelancer who could take the load off from your shoulders with affordable service charges. AL-HAMZA CONSULTING & ONLINE MARKETING could be your best choice !
- NOT GIVING PROPER TIME: It happens that people create business profiles on Facebook, Twitter and other Social Media Pages & start posting vigorously and after some days or months, they stop giving proper time to their pages and lose their credibility or even fans of the pages. At the end of the day, they say that Online Marketing does not give any benefits to their business ! You should be passionate and consistent in Online Marketing.
- IRRELEVANT POSTS: You could lose fans as well as their interest in your business if you post irrelevant posts which is either not attractive customers or not giving proper image of your business and its products / services.
- INEFFECTIVE CONTENT: You must create quality content in order to engage your customers on your company's social media pages. Content should be useful, relevant, attractive and add value to people's lives.
- LACK OF GRAPHIC DESIGNING: If you post only text in major social media pages for instance Facebook, Twitter, Google+, Linkedin etc, your post may not get proper attention from Online users and it will get ignored. Even if you post updates or promotion with unattractive image, users would not get attracted. All you need is to design creative posts with images so it would stay visible more time and bring better results.
- NO MARKETING STRATEGY: You would not increase online visibility of your business if your Marketing Strategy is not workable. So you must prepare Online Marketing strategy before you actively start promoting on Social Media Websites.
- INEXPERIENCED EMPLOYEE: Your employee who is responsible to manage and maintain your Social Media Pages, must be creative in content writing, designing and should have solid experience in understanding technicalities of Social Media Marketing on different platforms.
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" The Author of this article is an experienced consultant with more 16 years of dynamic experience in consultancy, online marketing / social media marketing, business development. You can view his professional profile on Linkedin: pk.linkedin.com/in/abidismail "
